Leveraging PMRC assets to grow your practice

Leveraging PMRC assets to grow your practice

Fortunately, you don’t have to go it alone. We developed the Provider Market Resource Center (PMRC) so you can engage, retain and grow your practice’s patient panel, regardless of their current insurance carrier. It’s like having an entire professional marketing team backing you!

Let’s take a look at some of the available assets that you can use to generate awareness, grow your practice and provide important information to patients when they need it most.

Available PMRC assets

The PMRC is a self-service marketing storefront that allows you to quickly and easily customize free marketing templates with your practice’s information and send communications directly to your patients. Choose from letter, email, social media graphic, flyer and postcard templates for a variety of topics including annual screenings, staff/location updates, health awareness information and more.

These templates are free to access, customize and download. Additional printing and mailing services are available through the PMRC for a fee.

What can the PMRC do for your practice?

Running a healthcare practice and providing excellent care to patients is a full-time job. So is marketing. By leveraging the available resources on the PMRC, you don’t have to sacrifice more of your already jam-packed schedule to try to create the perfect marketing campaigns. Our expert designers and marketing-content specialists have already done the heavy lifting for you.

You can use resources from the PMRC as part of targeted campaigns for specific patient groups. For example, older patients might benefit from being sent PMRC content about fall risks, as well as certain screenings or vaccines that apply specifically to them. As you get more adept at managing multiple communications channels at once, you can create segmented campaigns using the PMRC resources that are specifically aimed at female patients, parents of infants and toddlers, diabetes patients and others, expanding your reach and facilitating stronger and more frequent communication between you and your patients.

Using professionally created PMRC resources can help you leverage more dialed-in marketing campaigns using both traditional and digital communications channels. Choose from flyers, letters, designed emails, social media posts and more to give your messaging a polished, engaging look and feel. Best of all, these resources are free to access, customize and download, allowing your practice to stretch its marketing budget further.

Leveraging the PMRC to customize our curated library of professionally designed healthcare marketing collateral can get your message to the right audience without taking you away from the most important part of your job—your patients.

See what the PMRC can do for your practice

Ready to put all those new marketing skills to use with free, customizable templates available on Humana’s PMRC? The first step is to request access by emailing PMRC@humana.com.

Once you receive your unique login information, you may access the PMRC portal and begin exploring.