| |
|
|
Leadership newsletter
|
|
|
| |
Get ready—AEP
is kicking off
|
|
|
|
| |
The ultimate selling season is just days away. Empower your agents to supercharge their sales by helping them focus on these top priorities.
|
|
| |
|
|
|
How agents can drive
member engagement
|
The AEP Hub helps agents get the full picture of winning sales strategies that drive member engagement. Here’s what agents will find:
|
•
|
All-new online consumer priorities NEEDS analysis, which helps agents start the conversation of finding the right plan for prospects and members. Remember that a full NEEDS analysis is required for every sale.
|
|
•
|
Content to help ensure each prospect’s primary care physician is available on their plan. Agents can leverage the Find Care tool and the provider playbook.
|
|
•
|
Tips for discussing the benefits of mail-order pharmacies with members, including CenterWell Pharmacy®, a mail-order, preferred cost-sharing pharmacy with 90-day supplies. Agents can use the online or paper method to capture consent for CenterWell Pharmacy to contact members.
|
|
•
|
Ideas for how to address members’ needs like food insecurity, loneliness, transportation, financial security and housing by connecting them with essential resources and support. Guide agents toward the Addressing barriers to healthy living toolkit for guidance.
|
|
|
|
| |
|
|
|
All new award and star ratings coming soon
|
Big news: Humana is ranked #1 among U.S. health insurers for customer experience for the fourth year in a row in Forrester’s Customer Experience Index.* Make sure your agents know about and share the good news in their sales presentations and appointments this AEP.
Humana is not only honored by the #1 ranking, but also proud that for the past 5 years, more than 90% of Humana members have enjoyed Medicare Advantage plans rated 4 stars or higher—among the highest ratings the Centers for Medicare and Medicaid Services (CMS) gives for quality and service. Stay tuned for the new ratings, coming soon.
With 4- and 5-star ratings, members get plans that have:
|
•
|
A great review from CMS, an impartial 3rd party
|
|
•
|
Excellent health plan quality and access to care
|
|
•
|
Dependable customer service
|
|
•
|
High member satisfaction with their health plans
|
When members understand the value of higher ratings, they can choose the plans that meet their needs. Members might be less interested in switching plans when they are in a high-rated plan.
Watch for it—the 4- and 5-star ratings will be announced in the next week. Make sure agents are ready to promote these top-rated plans in your market.
|
|
|
|
| |
|
|
|
Humana makes plan-to-plan changes quick and easy
|
You know that this AEP brings disruption, which means plan switching could be high. Help agents work smart with these Humana tools, accessible via Vantage, for plan-to-plan changes.
|
Digital Marketing Materials
Remind agents to use this tool before, during and after fully compliant sales presentations. Prospects and members can self-enroll and agents get credit for the sale.
|
|
Marketing Resource Center
Pre-approved, customizable, ready-to-use marketing assets to help drive leads and engage agents’ books of business. Digital 2025 assets will be available on October 1, 2024.
|
|
Pro tip: Use DIN numbers in the search bar for fast results.
|
|
•
|
Best of benefits: GHHLYWJTE
|
|
•
|
Med Supp switcher: GHHLTYRTE
|
|
•
|
Expansion market: GHHHXCYTE
|
|
•
|
$0 premium/cost savings: GHHHXCRTE
|
|
•
|
Losing provider coverage/competitor leaving area: GHHHXCZTE
|
|
•
|
Plan ending/plan exit: GHHJ4H2TE
|
|
Book of business concierge outreach pilot
Humana will conduct outbound members calls to a subset of field agents' Humana book of business to help members assess plan fit and make a plan change if beneficial.
|
|
1.
|
Agent of record will be maintained for these members and agents.
|
|
2.
|
Career agents were randomly selected for the pilot and will be notified via email. Agents can opt out of the pilot if they want.
|
|
3.
|
Partner agents will be contacted by BRTs about plan changes. A subset of these agents will be included in the concierge outreach pilot.
|
|
|
|
| |
Discover important AEP resources
|
|
| |
|
Don’t forget to share these essential AEP resources
with your agents:
|
|
|
|
And get important resources
for yourself:
|
|
|
| |
|
|
|
Thank you for making a difference for your agents
We appreciate all the support and help you provide agents. We want to help you in that goal, find resources for hosting events and more at the Market Leader Toolkit Site.
Also, we want to hear from you. Please take this short survey to let us know how we’re doing.
|
|
|
| |
*Humana received the highest Customer Experience Index scores among health Insurers in Forrester’s proprietary 2024 U.S Customer Experience Index rankings. The ranking was based on Forrester’s Customer Experience Index Scores, derived from Forrester’s Customer survey of 12,372 US online consumers measuring 16 Health Insurers from February to April 2024. Customer Experience Index scores for individual Health Insurers reflect the average scores across all customers ratings for that brand. Forrester Research does not endorse any company included in any Customer Experience Index report and does not advise any person to select the products or services of any particular company based on the ratings included in such reports.
|
|
|
|
Please do not reply to this email.
For agent use only. Confidential and proprietary. Do not distribute.
Confidential. For Humana agent/agency use only. This material, including any subpart(s), is not to be used as marketing and is not to be provided to a prospect, an applicant, member, group or the general public.
Humana strives to ensure your privacy and confidentiality. To learn more about how Humana protects your confidentiality, please see our complete
Privacy Policy and our
Privacy Practices.
If you do not want us to contact you by e-mail, you can
unsubscribe
from our online community.
For more information about Humana coverage of the company providing these benefits, please visit Humana.com.
Humana
500 West Main Street
Louisville, KY 40202
Legal
|
Privacy Practices
|
Privacy Policy.
Copyright © 2024 Humana Inc.
|
|
