What tops the priority list of nearly a third of Medicare consumers?* Freedom and flexibility.

Around 30% of Medicare-eligible consumers indicate that they prioritize network flexibility and access to a wide range of doctors and hospitals above all else when shopping for plans.* This sizable segment is looking for plans that allow them the freedom and flexibility to choose their preferred provider, see specialists without referrals and more. Check out this informative slideshow to get to know how to start conversations with this unique and important Medicare audience.

Humana has rolled out new open network PPO plans in select markets for Plan Year 2024** to meet the growing consumer demand for network flexibility. These plans could be an ideal fit for Medicare beneficiaries who want to:

Many of these new, open network PPO plans have $0 premiums and low out-of-pocket maximums. Get more information about the new plans here.

*“Network Consumer Segment,” Humana, based on data and analysis from Boston Consulting Group, May 18, 2023, last accessed June 10, 2023.

**Agents are prohibited from marketing or communicating 2024 plan information prior to October 1, 2023.